The company aims to acquire participations in Switzerland and abroad. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it. The company may also offer training and consulting services in the field of marketing and communication in Switzerland and abroad.