The company's purpose is to provide consulting services in the international sports sector, to acquire and exploit rights to or from sports or other events. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and carry out commercial and financial transactions that achieve synergies with the main purpose. It may also acquire, manage and sell properties, securities and license rights, take out and grant loans, and provide guarantees and other securities.