42 Racing SA, Lugano

Motorsport sponsorship consulting

Sponsoring analysis, selection of drivers, teams, events or championships, definition of visibility tools, business plan and budget, barter advertising and ROI assessment.

Driver management

Support for professional, semi-professional and gentleman drivers in choosing championships and teams, and in liaising with organisers, promoters and sponsors.

Automotive consulting

Advice for companies in the automotive industry, especially the aftermarket, on product development, marketing, decision processes and international expansion.

Sponsorship barter

Conversion of unsold goods into a sponsorship budget without cash outlay, to finance visibility and sponsorship commitments.

Motorsport event design

Conceptual design of motorsport events and experiential formats for employees, customers and prospects, including hospitality, team building, hot laps, driving courses and safe driving trainings.

Motorsport hospitality programmes

Tailor-made hospitality programmes for companies with access to official hospitality areas, coordinated guest handling and links to corporate engagement goals.

Motorsport ticketing and access

Coordination of event tickets, race access, VIP areas and premium access options for guests, business partners and corporate customers.

Corporate Motorsport Experiences

Motorsport activation programmes with hospitality for customers and stakeholders, networking, sponsorship activation, and integration into giveaways and promotions.

On-site motorsport coordination

On-site support at events with guest list and accreditation management, operational coordination trackside and assistance during the race weekend.

Motorsport analytics and market assessment

Audit of business requirements, identification of suitable opportunities, negotiations with rights holders and drivers, marketing activations as well as reporting and evaluation.

Strategic consulting for rights holders

Consulting for small and medium-sized rights holders on generating revenue, sales strategies, rights marketing, marketing strategies and social media activations.

Mentoring for racing drivers

Mentoring for racing drivers with support in career development, image positioning and assistance with decisions on and off the track.

42 Racing SA

About the company

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42 Racing SA

About the company

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