provision of advice and services in the field of business management, public relations and promotion, and any related activity. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may participate, in any form, in similar companies, in particular by acquiring an interest in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.