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DirectoryIT & CommunicationIT Consulting & ServicesGeneva55 Data Company SA
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55 Data Company SA

Summary

About the company

55 Data Company SA is a data company that provides consultancy and technology services to help brands improve marketing, media and customer experience through data-driven approaches. Services include data strategy, data engineering, data science, data governance, media consulting and cloud/AI solutions.

AI-generated
Offering

Products & services

Industry:IT Consulting & Services
✓ Offered12
Data strategy
Definition of a vision for how to use data and AI to support business goals, improve efficiency, increase revenue and enhance the customer experience.
Data product
Custom data products, predictive analytics, personalized customer journeys, industrialised testing and experimentation, optimisation of product feeds, CRM, CDP and CMP integrations.
Data platform
Future-proof data platform providing 360° visibility, enabling better decisions and efficient data activation.
Data governance
Data governance ensuring consistency, quality, accessibility and compliance across the organisation.
Media strategy & mix modeling
Definition of the media strategy, design of marketing budget allocation solutions, from tactical approaches to in-house marketing mix models.
Performance measurement
Measurement of the impact of media campaigns, including in omnichannel environments and web-to-store.
Media operation
Management of media operations, audience management and execution of advertising campaigns with performance tracking.
Privacy safe analytics
Design and implementation of robust measurement frameworks that comply with regulations and customer preferences, with reliable and granular insights.
Conversion rate optimization
Continuous testing, optimisation and personalisation to improve customer experience and the effectiveness of marketing actions.
Customer data platform
Building a single source of truth for customer data, usable across different channels and business functions.
Organization & skills
Setting up the organisation, allocating responsibilities, accountability and training to prepare for future challenges.
Digital due diligence
Analysis of a company’s digital health and growth potential for private equity investors and M&A teams.
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Location

Avenue de Champel 29
1206 Geneva

At a glance

Legal form
Corporation
UID
CHE-196.086.977
Founded
2018 · 8 years
Last commercial register change
July 17, 2023
Employees
1 to 10

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