Design, production, marketing and sale in the field of fashion, in particular clothing and accessories. Opening and management of retail outlets, creation and management of e-commerce, publishing in the field of fashion. Creation, management and promotion of brands in the indicated sectors. The company may acquire, hold and exploit rights to intangible and immovable assets both in Switzerland and abroad. It may establish branches in Switzerland and abroad as well as participate in other companies. The company may carry out any other activity related to or connected with the achievement of the company's purposes.