The company's purpose is to acquire, manage, broker, hold and sell participations in domestic and foreign companies, in particular media companies, as well as activities related thereto. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.