The company's purpose is: all activities, in particular consulting, publishing, distribution, prototyping, branding and communication in the field of design, as well as the design and trade of all related machines; the acquisition of participations in Switzerland and abroad; all activities in the field of real estate, in particular the purchase, sale, rental, management, promotion and brokerage, excluding all operations prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners of December 16, 1983 (LFAIE), as well as owner's assistance (for full purpose see articles of association).