The company's purpose is the production and promotion of shows and events of all kinds, such as theater, dance, music, circus, and festivals. It also aims to engage artists and manage performance venues. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.