The company aims to support athletes in all matters related to their sports and post-sports careers, particularly in ski racing (with a special focus on management services, such as marketing, sales, communication, trust, administration, office management, legal, consulting/coaching, career services, etc.). The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire, sell and manage real estate. The company may carry out all commercial and financial transactions directly or indirectly related to its purpose.