The company's purpose is the purchase, sale, import and export and representation of all products as well as the operation of one or more businesses, in particular optician shops, contact lenses and hearing aids. The company may engage in any financial, commercial and industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if it promotes its interests.