The company's purpose is to provide services in the field of market research. It can also carry out related activities. The company can conduct all commercial and financial transactions that serve its purpose and are directly or indirectly related to it. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, hold and sell real estate. Furthermore, the company can conduct all business that promotes the development of the company, in particular by carrying out investment transactions and investing in financial products of all kinds.