The company's purpose is: purchasing, selling, importing, exporting and trading of all products, in particular products originating from or destined for Africa; any activity in the field of events and cinematography, especially in the sports, music and cultural sectors related to Africa; operation of an African radio-TV station; any activity in the field of media and advertising; operation of restaurants, bars and discos; organization of language, dance and community-related workshops for the African community; all coaching activities in the administrative, professional and personal fields.