The company's purpose is to provide marketing and communication services, particularly in public venues such as shopping centers, event sites, and other high-traffic areas, as well as all related or complementary activities in these fields. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with identical or similar objectives, carry out all commercial, financial, real estate, or other operations, and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.