The company's purpose is all activities related to body care, in particular the operation of a beauty institute, training and marketing of all related articles. It may: participate in all enterprises and perform all mobile, real estate, industrial, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its associates and third parties, guarantee loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; open branches and subsidiaries in Switzerland and abroad.