The company's purpose is the import-export, purchase, and sale, primarily online (e-commerce), of products and services of all kinds, as well as the dissemination of educational and informative content. It can create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out any commercial and financial activity, and carry out all operations and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.