The provision of services in the areas of lead generation, marketing, and communications, as well as all related activities. It may also carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.