The company aims to market, manage, and promote pre-need funeral contracts and personalized funeral services, notably through digital channels and innovative partnerships. It seeks to offer a modern, transparent, and secure approach to funeral planning, assisting clients in planning and financing their funerals. It may engage in any commercial, financial, or real estate activities, excluding operations prohibited by the federal law of December 16, 1983, on the acquisition of real estate by foreigners (LFAIE), directly or indirectly related to this purpose, as well as take stakes in other similar or complementary companies.