The purpose of the company is to operate a business providing services, consulting, communication, event organization and management, particularly in the areas of sports, mountain accompaniment and care, audiovisual, marketing and culture. The company may also carry out all real estate transactions and business, in particular the acquisition, rental, management, administration and sale of goods, rights and other real estate values, with the exception of activities prohibited by the BewG. The company may establish branches and subsidiaries both domestically and abroad and participate in other companies.