The company's purpose is the trade of all goods and products, in particular dietary supplements, textiles, toys and entertainment articles. The company may engage in any financial, commercial or industrial activity, movable or immovable (except those prohibited by the LFAIE), directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, grant loans or guarantees to associates or third parties.