The company's purpose is to trade in jewelry. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties and provide security for the liabilities of affiliated companies. Furthermore, the company may conduct any business or conclude contracts that are suitable to promote the development of the company and the achievement of its purpose or are directly or indirectly related thereto.