The company's purpose is the development, manufacture, and distribution of jewelry, particularly men's jewelry, the operation of online shops, and the trade in related goods, as well as the provision of services in the areas of branding and design. The company may establish branches and subsidiaries at home and abroad and invest in other companies at home and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real property at home and abroad. It may also provide financing on its own or another's account and provide security for the liabilities of affiliated companies.