The company's purpose is the sale and trade of goods of all kinds, the creation and operation of websites, as well as the provision of services and consulting in the field of commercial and personal development. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in similar companies, in particular by acquiring participations in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.