The company's purpose is to publish and issue printed matter, in particular books, sell and broker advertising space and time, and provide services in the fields of marketing and advertising. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, copyrights, patents and licenses of all kinds.