The company aims to establish and manage men's and women's hairdressing and beauty salons, provide all services related to this field, and trade in articles of cosmetic body care, accessories, and decorative materials. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.