Trading in goods of all kinds, in particular with products for pets, as well as providing consulting and planning services in the pet industry. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.