The foundation aims to: support projects and organizations in the field of animal welfare, support projects and organizations that promote alpine farming, support children in need, disadvantaged or health-impaired children, as well as projects and organizations in the field of education and promotion of children in Switzerland. The support services are to be provided for as specific projects as possible. Donations are to flow mainly to beneficiaries in Switzerland. The foundation has a non-profit character. It does not pursue commercial purposes and does not strive for profit.