The company aims to create wealth for its shareholders through participation in industrial, commercial and financial companies, primarily in the field of cinema and film. The company may establish branch offices, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, acquire and license film and other intellectual property rights, and enter into all transactions and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it. It may also acquire, sell and manage real estate (Art. 655 of the Swiss Civil Code).