The company's purpose includes all activities related to the watchmaking industry, all activities related to packaging, administrative services, consulting, import/export, etc. The company may create branches, hold shares in other companies in Switzerland or abroad, acquire or partner with similar or related companies, acquire or sell real estate, securities/shares, patents, and other protected rights, as well as carry out all operations and conclude all contracts that are likely to promote the company's purpose or are directly or indirectly related to it.