The management and promotion of the image, communication and advertising of products and events, the organization and management of the company's own movable and immovable assets. The company may also carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected to the company's purpose; take direct or indirect interests and participations in other companies or commercial, financial and service enterprises in Switzerland or abroad, in the sector related to the company's purpose; establish branches or subsidiaries in Switzerland or abroad; issue guarantees and manage real estate owned by the company.