The company's purpose is the purchase, sale, brokerage, development, rental, management and encumbrance of properties and real estate, provision of services for planning and execution of buildings, trade, development and production of luxury goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, as well as acquire, manage, encumber and sell properties, copyrights, patents, manufacturing processes and licenses of all kinds.