The purpose of the company is the production and consulting in the fields of art, music, design and video, in particular advertisement, branding and event concepts. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it, establish branches in Switzerland and abroad, and participate in or merge with other companies. Furthermore, it can acquire, hold and sell real estate and securities, as well as grant loans.