The company's purpose is the trade in watchmaking articles, watches and similar objects, as well as the provision of services as a broker, custodian, merchant and agent. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with such companies, as well as carry out all activities and conclude all contracts that are conducive to its purpose or directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.