The company's purpose is to purchase, participate in, manage and sell real estate and properties in Switzerland and abroad, as well as all related activities. Furthermore, the development, acquisition, management, exploitation and disposal of software, formulas, algorithms, data, intellectual property, patents, trademarks, protective rights and know-how. The company may establish branches and subsidiaries, participate in other companies, as well as acquire, encumber, sell and manage luxury goods and other assets.