The purpose of the company is to organize and conduct corporate events and online events both domestically and abroad, to author and publish books, to provide consulting services in the areas of management, marketing, strategy, and finance, to organize training and further education, and to trade in souvenirs. The company is authorized to establish branches both domestically and abroad and to participate in or found companies of the same or related kind both domestically and abroad. It may also acquire and sell real estate.