The operation of a flower, plant, creation and floral decoration trade as well as any provision of services and advice in this field of activity, including taking participations in other companies with an analogous or related purpose. The company may also carry out all activities directly or indirectly related to its purpose or likely to contribute to its realization, including acquiring, holding, managing and exchanging securities and financial instruments, excluding all operations prohibited by the Financial Institutions Act (LEFin). It may create subsidiaries or branches in Switzerland and abroad.