The purpose of the company is to trade in goods of all kinds, in particular in online shops, as well as to provide consulting services in e-commerce and trade. The company can acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. Furthermore, the company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies and conduct all business that is directly or indirectly related to its purpose.