The trade in goods of all kinds, including accessories for hookahs, hookah tobacco, and charcoal; the import and export of these goods; the production of hookah tobacco; as well as the provision of all services directly or indirectly related to these activities. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or create similar or related businesses, or merge with such businesses. It may carry out all commercial, financial, or other operations directly or indirectly related to its purpose. It may also acquire, hold, encumber, manage, and dispose of real estate, intellectual property rights, and licenses of all kinds.