The company's purpose is to engage in trading, marketing and promoting brands, commerce (purchase, sale, import, export, representation and distribution) and manufacturing of all products in the fields of luxury goods, electronics, watchmaking, art and food supplements. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, merge with such companies, acquire, rent, manage or sell real estate, carry out all operations and conclude all contracts suitable for developing its purpose or related directly or indirectly.