to provide personal assistance services in Switzerland and abroad, private concierge services, personal assistance, accompaniment, administration, travel and event organization. The company may also carry out all commercial operations of buying and selling vehicles, financial or other operations that relate directly or indirectly to its purpose and promote its development. Furthermore, it may create branches in Switzerland and abroad, take participations, found or finance companies that have a direct or indirect connection with its purpose. It may also grant loans or guarantees to associates or third parties.