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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,041 companies indexed · Last updated: today
DirectoryIT & CommunicationAdvertising AgenciesChamAZ Direct AG
AZ Direct AG Logo
Verified· 4 sourcesOwner confirmed
Last updatedSeptember 24, 2026
Summary

About the company

The company has an extensive database (AZ Data World) with around 7.2 million private consumers and 840,000 corporate customers in Switzerland. The core activity of AZ Direct AG is in marketing the data, creating and implementing person-centric and data-driven cross-channel marketing campaigns for clients. Other services in overview: * Data analysis, target group definition and addressing * Cross-channel marketing services (person-specific, online and offline channels) * Communication channels such as Direct Marketing, E-Mail Marketing, Direct Mail, Display, Social Media and Telemarketing * Fundraising tools and services

AI-generated
Presence

Service area

Offering

Products & services

Industry:Advertising Agencies
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AZ Direct AG

12
Address data & target groups
B2C and B2B target groups for direct marketing and data-based campaigns in Switzerland
Email Marketing
Targeting, reach and execution of email campaigns
Cross-Channel Marketing / Dialog Marketing
Combination of online and offline channels for data-based campaigns
Email Sending Platform & Campaign Management
Professional email sending via the CSA-certified sending platform Promio including tracking, personalization and campaign management.
Direct Mail & addressed advertising, outbound telesales
Target group selection and address data for postal direct marketing campaigns
Social Media Advertising
Activation of defined target groups on social media platforms
Display Advertising
Data-driven audience activation for display campaigns
Data Analysis & Scoring
Analysis, segmentation, and selection of target groups based on a variety of characteristics
AZ Fundraising
Dialog construction with existing and potential donors. On- and offline. Provision and operation of CRM systems for non-profit organizations (NGOs).
Data Enrichment
Enrichment of existing customer data with additional characteristics
Lead generation
Data-based campaigns to acquire qualified leads
Trademarketing / Smart Agency Model
AZ Smart Agency combines intelligent data worlds with cross-channel trade marketing to activate retailer networks and generate measurable sales success.
Expertise

Expert

René Schaad
René Schaad
Head of Sales Key Account Management

Crossmedia service provider with heart and passion. Active in dialog marketing for over 30 years.

Press

Media

September 13, 2026Media
AZ Direct: «Nur personalisierte Ansprache hat Zukunft»
persoenlich.com
October 28, 2025Media
AZ Direct lässt sich von Reto Grubenmann und Hans Ulrich Siber beraten
kleinreport.ch
Media
Swissfundraising – Dienstleisterverzeichnis: AZ Direct AG
swissfundraising.org
Media
SDV Schweizer Dialogmarketing Verband
sdv-dialogmarketing.ch
Media
Cross-Channel-Marketing auf unterschiedlichen On- und Offline-Kanälen
moneyhouse.ch
Credentials

Certifications & memberships

SDV – Schweizer Dialogmarketing Verband
Mitgliedschaft im Schweizer Dialogmarketing Verband (SDV)
IAB Switzerland Association
Mitgliedschaft bei IAB Switzerland, dem Branchenverband für digitale Werbung und digitales Marketing
Information Security Management System (ISMS)
Bertelsmann Group Internes ISMS orientiert an ISO/IEC 27001 und ISO/IEC 27002
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Contact

Location

Lorzenparkstrasse 10
6330 Cham

At a glance

Legal form
Corporation
UID
CHE-108.751.412
Founded
1997 · 29 years
Employees
21 to 50

Active throughout Switzerland

Knowledge

Articles about AZ Direct AG

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