The company has an extensive database (AZ Data World) with around 7.2 million private consumers and 840,000 corporate customers in Switzerland. The core activity of AZ Direct AG is in marketing the data, creating and implementing person-centric and data-driven cross-channel marketing campaigns for clients. Other services in overview:
* Data analysis, target group definition and addressing
* Cross-channel marketing services (person-specific, online and offline channels)
* Communication channels such as Direct Marketing, E-Mail Marketing, Direct Mail, Display, Social Media and Telemarketing
* Fundraising tools and services