Operation of public establishments, cafes, restaurants and hotels, as well as the import, export and trade of all consumer goods. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly and indirectly related thereto. All subject to the activities prohibited by the LFAIE.