Provision of services in the hospitality and hotel industry as well as operation of a restaurant, hotel, bakery, confectionery or related business and the production of as well as trade in foodstuffs, beverages and luxuries. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and dispose of real estate, immaterial property rights and licenses of all kinds.