The company's purpose is to trade, including import and export, consumer goods. The company may establish branches and subsidiaries in Switzerland and abroad and conduct any business that is connected with or suitable to promote the purpose of the company. It may acquire, encumber, manage and sell real estate and securities in Switzerland and abroad. It may conduct any business that may be conducive to the realization of its purpose. It may borrow and lend money, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.