The company aims to operate e-commerce, in particular online trading and dropshipping of goods of all kinds, especially in the areas of beauty, fashion, lifestyle and related products. It offers digital marketing services as well as consulting services in the field of online trading and digital distribution strategies. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies and carry out all commercial, financial and other activities that are suitable to promote the purpose of the company. The company can acquire, manage, broker and sell real estate.