The company aims to realize and produce, as well as license and distribute, audio and visual data carriers, books, and merchandise articles. It operates in the areas of premium business, multimedia productions, graphic design, artist management, and music publishing. Additionally, it plans and projects events and installations in the field of professional audio and video technology, computer science, and consumer electronics. The company can participate in other companies, take out and grant private law loans, and acquire, manage, and dispose of real estate and other assets.