The company's purpose is the operation of aquarium shops and the sale of pet supplies in its stores and online. It also aims to create and distribute content related to animals through media. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.