The purpose of the company is to operate an optician's shop with glasses and contact lenses, including their adaptation, performance of glasses measurements and provision of any services in the field of ophthalmic optics, trade in optical and optoelectronic articles as well as watches, jewelry and accessories. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad.