The company's purpose is to manufacture and trade in goods of all kinds, in particular to trade and engage in online trade in baby and children's products. The company may conduct all business that is suitable to promote the company's purpose and the development of the company directly or indirectly. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, encumber, sell, manage, rent, build and renovate real estate.