The company's purpose is to provide communication consulting, execute and adapt multilingual communication media, market advertising space and sponsorship for third-party and own account, as well as provide services in the event and museum sector. It can provide its own or third-party exhibits for this purpose. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It can also provide financing for its own or third-party account, as well as guarantees and sureties for subsidiaries and third parties.